Tell us about the Fall 2011 collection and how the beauty look fit into it.

“The J.Crew fall look is very classic. It was based on two movies, Bonnie and Clyde and The Great Gatsby. So, there’s a lot of whimsy, but also lots of structured garments and the color is very intense and bright. We really wanted to focus on tailoring and clean brights, so it’s more primary than we’ve done in the past. To pair the makeup with that, we played down the face a little bit and allowed the lip to pop in certain areas of the catalog. For J.Crew it’s usually about the lip. And in this case it’s nice to have a softer lip to play off of the bolder colors of the apparel. In the catalog there’s a mixture of some looks with a softer frosty lip, because you don’t always want primary colors head to toe. But if you turn to the next page, she has a vibrant lip again. And that bright coral is still there and we all still love it! So, there are two shades that you’ll notice.”