Makeup Imitates Art: Behold The Helmut Newton Lipstick

helmut-red
If you're anything like us, you're always hot on the trails of the perfect red lipstick (evident from the, um, multiple options rolling around at the bottom of our bags). Well, get ready to have your crimson-coveting heart go all aflutter, because we've got the scoop on the latest gotta-have-it red.
Created by the dream team of author Periel Aschenbrand, model Jenny Shimizu, and the Lipstick Queen herself, Poppy King, this bright, new, scarlet-hued lip color is called the "Helmut Red Lipstick." The shade pays homage to the late photographer, Helmut Newton, so you know this blue-based red is the ultimate choice for creating a pout worthy of one of his strong and seductive images.
Released in collaboration with House of Exposure, the online art concept store, this lippy has some serious creative intellect behind it for sure. Even more good news? Part of the proceeds from the shade go to the Bantwana Initiative, which supports children in countries that have a high risk of HIV. Lucky for all of us, this dream team is just getting started. So...can we put in our request for Stephen Meisel and Bill Cunningham makeup now?
House of Exposure Helmut Red Lipstick, $25, available at House of Exposure.
Photo: Courtesy of House of Exposure

More from Makeup

Like most people, I have a glam squad of me, myself, and I. There are no celebrity stylists curling my hair, no Instagram-famous makeup artists painting my...
Update, September 15, 4:50 p.m. ET: The wait is finally over! These super soft and gorgeous makeup brushes, which range from just $5-$12 have just become ...
Lately, I’m so over matte eyeshadows. Give me shine! Give me shimmer! Give me fun! For the last couple of years, Maybelline’s Bad To The Bronze Color ...
When I was eight years old, I knew nothing about makeup. Did that stop me from collecting palette upon palette of colorful shadows and sparkly tubes of ...
Nowadays, it's natural to expect your coverage product to also have skin-care benefits, what with all the anti-aging, zit-zapping, and hydrating bases on ...
Prepare to go wild with clasped-hand emoji, because we’ve got big news: Urban Decay is adding another fluorescent-filled eye shadow palette to its roster...
Foundations: It's likely there are more bottles than faces for them to cover. And, while all those choices may seem to make your decision easier when ...
(Paid Content) Some beauty trends from decades past always manage to circle back — they’re just too good to keep locked away in a previous era! Now you can...
When a beauty editor with access to a hundred variations of every product you could dream up cuts open a tube or sticks a Q-tip into a bottle just to get ...
When you hear “3-D printing,” you probably don't immediately think of lipstick. But that's about to change because the latest cutting-edge launch from ...
No-makeup makeup is no longer just a fleeting trend — it's one of the biggest beauty staples, and it’s not going anywhere soon. So, of course, there’s a ...
If you're guilty of perennially picking at your pimples (try saying that 10 times fast) or you've battled cystic bumps since your teenage years, chances ...
Three months ago, if you offered me a liquid lipstick, I'd give it a hard pass. I've tried a few before, and saw little advantage to applying lipstick from...
Contouring can, as we've shown before, look scary. But, enhancing your cheekbones or jawline doesn't have to be frightening — or require the skill of a ...