The hilarious and quirky blog is changing the smoothie game by serving up recipes and puns, all blended together with pop culture and Insta-worthy costumes. We caught up with the mastermind behind the blog and Instagram account, 31-year-old Brooklyn resident Nicole. She spends her days teaching the young minds of NYC, and her nights moonlighting as a costumed smoothie goddess.
“The blog began as part of an attempt to lead a healthier lifestyle, and — like many narcissists of my generation — to document the process,” she says. “The first day was a photo of myself with my very first attempt at green juicing. [I sent it] to my boyfriend to prove him wrong. By day two, it was full-blown costuming.”
Nicole started juicing two years ago and has the same stance on the process as we do: “It’s not a replacement [for meals or real food], but a supplement — a way to amp up your normal, fabulous self.” Her tip for produce-drinking newbies: Spinach can disguise itself well, blends easily, and packs a powerful punch, nutritionally speaking.
Each of Nicole’s costumed tableaus is accompanied by its smoothie-recipe inspiration (prepare for some amazing puns). “The ingredients often inspire the smoothie name, or vice versa. All costumes are made using items I have lying around — and I have a lot of synthetic hair lying around.” The one costume you’ll never see is anything involving tails and whiskers: “I’m terrified of cats, and I don’t know why,” Nicole confesses. Good thing she spends her time on Instagram instead of everywhere else on the Internet.