We'll be the first to admit it: We have some experience in bump-watching. We've observed closely as celebrities' styles have evolved following a (probably adorable) pregnancy announcement. We've even occupied ourselves (for longer than we care to admit) by scrolling endlessly through #stylethebump on Instagram (regardless, mind you, of whether we are boasting bumps ourselves). And, we're happy to inform you that this hashtag has officially been owned — by Hatch.
For a number of years now, Hatch has been a go-to for pregnant women and comfort-lovers alike. Its fall '14 lineup of loose, chic, structured, roomy silhouettes once again delivers a collection that will put any dowdy, empire-waisted, mama-to-be muumuu to shame. The New York brand has taken traditionally fitted silhouettes — the shirt dress, the trench coat, the two-piece suit — and has given them some room to grow. Basic, throw-on-and-go dresses and boxy outerwear get just a smidge more space, so they're less swimming-in-fabric-frumpy and more Comme des Garçons-oversized-cool. Hatch has essentially created styles that could transform #stylethebump into a hub of fashion inspiration for any lady who is way over body-con.