Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.
Name: Rachel Schwartzmann
Ten-second bio: "I’m a native Californian, but I’ve also lived in Texas and have been based here in New York City for nine years now. I'm a student at FIT, a fashion writer, and a blogger. I also contribute to The Huffington Post, run my two blogs — The Style Line and Le Style Child — and I’ve interned at Rebecca Minkoff and Teen Vogue. Currently, I’m interning and blogging for Jeffrey Campbell."
Favorite '80s memory: "Well, I'm 19, so I'm not an '80s child... But that doesn't mean I'm unaware of all the amazing things that were going on then. I love Madonna, her mess-chic fingerless gloves and statement accessories. Fashion was so wild and fun back then."
Favorite GUESS memory: "Denim was definitely trending in the '80s, and GUESS played an instrumental role there. I’ll always think of them as a pioneer in making denim glamorous. I particularly loved their advertising campaigns with Claudia Schiffer. She radiates that sense of GUESS glamour."
Favorite returning ‘80s fashion trend: "The ‘80s was a time when creativity reigned in fashion, and people were trying to make a statement while having fun. I’m excited to see the return of neons, oversized shirts, big statement jewelry, and harem pants (MC Hammer pants included!)."
Charlotte Top, $79, available at Guess.
Photographed by Michael Flores.