Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.
Name: Ilaria Urbinati
Ten-Second Bio: Born in Rome and raised in Paris, Ilaria Urbinati has been a buyer for Satine and Milk, a stylist for movies, television, top magazines, and runway shows, has designed for both men and women, and now owns and operates L.A.’s beloved Confederacy boutique.
Favorite ‘80s memory: "I was pretty little... So, um, moving to the United States from Paris?"
Favorite GUESS memory: "I'm obsessed with all the old GUESS ads — they’ve long been inspiration for me. I reference them every chance I get, particularly the Drew Barrymore ones. On my favorite TV show, Beverly Hills 90210, Brenda and Kelly always wore GUESS jeans. I needed a pair, but my mother wouldn't buy them for me."
Favorite returning ‘80s fashion trend: "I love the butt on the old GUESS jeans. The pockets are nice and high and in the middle, so it makes everyone's bums look perfect — so, I'm really hoping that trend comes back. I really don't get it when jeans have pockets really low and to the side. Who wants saggy bum jeans???”
Claudia Corset , $98, available at Guess.
Photographed by Clarke Tolton.