Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.
Name: Ashley Baluyut
Favorite ‘80s memory: "I can't remember a single thing…probably because I was born in 1988."
Favorite GUESS memory: "I'm certain that one-year-old me would have appreciated a tiny pair of acid-washed GUESS jeans. You can never start too early."
Favorite returning ‘80s fashion trend: "While some '80s trends are better left in the past (i.e., giant shoulder pads), the whole neon craze is starting to look appealing to me, especially when tempered with not-so-scary neutrals."
Marilyn Top, $59, available at Guess.
Photographed by Clarke Tolton.