Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
Name: Ashley Baluyut
Favorite ‘80s memory: "I can't remember a single thing…probably because I was born in 1988."
Favorite GUESS memory: "I'm certain that one-year-old me would have appreciated a tiny pair of acid-washed GUESS jeans. You can never start too early."
Favorite returning ‘80s fashion trend: "While some '80s trends are better left in the past (i.e., giant shoulder pads), the whole neon craze is starting to look appealing to me, especially when tempered with not-so-scary neutrals."
Photographed by Clarke Tolton.