The fragrance itself features notes of bergamot, orange blossom, white flowers (anchored by lily of the valley), leather, and wood. The leather, patchouli, and musk undertones are what ties Première to its predecessors, Gucci by Gucci and Gucci Guilty. Première is a close cousin of the signature scent, and was actually created at the same time. The chypre notes in the signature scent were considered a trendy note, so Frida requested that the fragrance team create something a bit more classic, as well. The result was Premiére.

Frida was heavily involved in all aspects of the scent, clearly describing the world she was creating so that the fragrance team could translate her words in an olfactive way. She used the words "Old Hollywood" and "Art Deco" to describe her vision, as well as classical but not old-fashioned. She also warned them to steer clear of sweet or foodie notes, as Frida apparently detests gourmands.

The bottle itself is reminiscent of the signature fragrance, but dipped in metallic gold. The team used a type of vacuum metallization where fine particles of gold are sprayed onto the glass using a high-pressure vacuum. This creates a metallic finish that is translucent, giving the bottle a vintage feel that still has some modernity. The cap features the signature of Guccio Gucci, and the house's iconic horsebit charm sits around the flaçon's neck.

Photo: Courtesy of Gucci