This wouldn’t be the first time that American's taste in yogurt have evolved. Yogurt was marketed as a treat in the '80s and '90s, with the proliferation of froyo and dessert-like flavors including piña colada, key lime pie, and strawberry cheesecake. The crazy growth in Greek yogurt consumption might even be explained as a backlash to these sugary, artificially flavored options (in addition to savvy marketing on the part of market-leader Chobani) — in which case, it worked. Today, we’re eating more Greek yogurt than ever before, with sales hitting more than $3 billion last year.
All of this means there are more opportunities, along with more competition, for new companies entering the yogurt market. These brands try to win over customers with “exciting new flavors, additional health benefits, and improved texture,” according to industry periodical The Dairy Reporter.
It's All Greek To Me: How To Choose The Best Yogurt
Walk down the dairy aisle at your local grocery store, and you’ll be met with a wide array of yogurt (and yogurt-alternative) options. There’s German quark (a sibling of cottage cheese), Indian dahi (used to cool spicy foods), goat milk yogurt (easier on the digestive tract), and dessert tofu (pleasing to the vegan set). If you’re thinking, “It’s all Greek to me,” don’t worry: We’ve put together a handy graphic (see below) that compares the most popular alternatives to Greek yogurt.
Products trying to gain notoriety in the yogurt aisle share a common strategy: capitalize on how they differ from or improve upon existing options, with much of the emphasis on unique taste and texture. Siggi’s Icelandic Skyr promotes its limited use of sugar and simple ingredients. Noosa, a brand of Australian yoghurt (yes, with an “h”), describes itself as “tangy, thick, [and] velvety.” With all of these yogurt options, consumers' taste buds can take a trip around the word — from the tangy to sweet, light to bold, and creamy to chalky.
Beyond these more subjective elements, we compared how alternatives to Greek yogurt measure up in terms of nutritional value — specifically when it comes to calories, fat, and protein. We'll leave the taste-testing up to you!
For the complete breakdown of yogurt types around the world, head over to Greatist's infographic here.
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