If you didn't grow up during the 1950s in England, we forgive you. Post-World-War II Brits, however, we fully expect you to be familiar with the era's ubiquitous gray flannel trousers. Colloquially called grayers, they represented a new age in menswear, when style-inclined youth threw off the stiff formalities of conventional dressing — think: three-piece suits — for these more relaxed, pair-with-everything pants. Today, the birth of the "British blue jean" serves as fashion catnip for founder Peter Georgiou, who named his new menswear line, Grayers, after the throwback staple.
It'd be hard to live up to so much heritage, but we think Georgiou (a 10-year Ralph Lauren vet) and designer Kenny Thomas (one of RRL's first employees!) have hit the sartorial nail on the head. We peeped the brand's fall '13 lookbook and we're sold: The pieces are the perfect mix of Anglo-awesomeness, New England prep-school cool, and insta-classics, all with a little bit of quirk thrown in. Look for slim-but-not-too-skinny chinos, winter-themed sweaters (that camo number is number one on this editor's wish list), artfully worn-in jeans, and one pretty slick tartan blazer. With affordable price points and crazy-good quality, we think these duds could start a fashion revolution all of their own.
Click through to see the entire fall '13 collection — trust us, dudes, you'll like it.