Merging personal service with technology rarely used in most retail spaces, the new avant-garde boutique offers a truly out-of-this world shopping experience. Using a consumer-accessible database to enable all purchases to be photographed, chronicled, and stored for future buys, Gratus employs individual stylists who focus on creating a complete wardrobe for each customer instead of single, potentially disjointed sales. Owner Meredith Kaplan's inspiration behind founding the shop stems from the observation that L.A., despite its position as one of the most preeminent retail markets, lacks the personalized touch shoppers often seek. And, to ensure this central concept behind her store, Meredith is committed to putting the customer first— whether that means opening the boutique during off hours, sourcing pieces from other stores to complete an ensemble, or bringing in a selection of items to her office on consignment.
With a mix of established and up-and-coming designers (including some that are also oh-so exclusive to L.A.), such as Dosa, Gregory Parkinson, Marni, Calvin Rucker, and Suno, this is one store you definitely need to see for yourself!
When: Opening Tuesday, September 3
Where:Gratus, 427 North Canon Drive (between South Santa Monica Boulevard and Brighton Way), Suite 209; 310.276.8200.