Why should foodies have all the fun? Scoot over, Big Gay Ice Cream Truck, because Fresh is bringing more sugar to your curbside with a beauty pop-up truck packed with guilt-free goodies. As part of their Kiss & Tell campaign, this Thursday and Saturday, Fresh is giving away a free full-sized Sugar Lip Treatment of your choice at any of their four pop-up truck locations in Manhattan. After indulging in the free lip experience (their Sugar Lip Treatments smell ridiculously amazing), Fresh is giving you the go-ahead to "Kiss & Tell" by either mailing a pre-paid postcard or emailing a virtual postcard to a friend and telling them why you love the Sugar Lip Collection. The postcard recipient gets a free Sugar Lip Treatment with any $50 purchase, allowing long-distance friends get some sweet benefits, too. Also aboard the truck, a social media center where you can enter to win a $2,500 Fresh shopping spree by submitting the story of your Sweetest. Kiss. Ever. This is one of the rare moments where posting your private biz on Facebook is completely Okay, so take advantage! Added bonus: the cult-favorite Sugar Lip Treatment is calorie-free so your entire pop-up truck experience will be free of regrets!
Fresh Kiss & Tell Truck: Thursday, June 23 from 11 a.m. to 3:30 p.m. at Bryant Park (Sixth Avenue between 41st and 42nd streets); and from 4 p.m. to 7:30 p.m. at Union Square (Broadway between 18th and 19th streets). Saturday, June 25 from 12 p.m. to 3:30 p.m. at Crosby Street (at Spring street); and 4 p.m. through 7:30 p.m. at Bleeker Street (at 11th street).