Susan Kaplow, VP of editorial operations

To give: "For my husband and I, Valentine's Day is more about our oldest daughter, Evan. We heard her heartbeat in utero on Valentine's Day, 10 years ago. Corny but true. When we left the doctor's office that day, we bought a bag of chocolate Lindt hearts — now it's tradition."
Lindt Chocolate Hearts, $15, available at Lindt.

To get: "This year, though, I'm all about three First Knuckle Rings from Catbird — one for each of my girls' hearts and Mark's."
CatBird First Knukcle Ring, $64, available at CatBird.