5 Things To Know This AM — May 23 2011

On his first trip to San Francisco a couple of weeks ago, Giambattista Valli says he took in both SFMOMA and bummed around the Mission. (WWD)

How will the S.F. bar scene evolve over the next five years? Bartenders from Heaven’s Dog, The Alembic, Prospect, and other hot booze spots, weigh in. (SF Gate)
Meet the next generation behind S.F.-based beauty company Benefit Cosmetics. (SFis Style)

Want a cookie? 7x7 rounded up a dozen of the best in the Bay. (7x7)
Gap’s first quarter profits plummeted 23%. Gulp. Much of the downfall is blamed on the rising price of cotton. (San Francisco Business Times)
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