Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
Name: Jane Belfry
Ten-Second Bio: "I’m a fashion stylist specializing in vintage and high-end pieces. I strive to create timeless looks — no one should be able to guess what period it’s from. I also write a blog called Couture et Cuisine which combines my love of luxury fashion and food.”
Favorite GUESS memory: "What comes to mind first about GUESS in the '80s are those perfect, iconic Claudia Schiffer ads. Although, my favorite GUESS girl was always Anna Nicole."
Favorite returning ‘80s fashion trend: "Skin-tight, high-waisted pants. It's a sexy, figure-flattering look I've always been fond of."
Photographed by Clarke Tolton