Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.
Name: Nikoleta Panteva
Ten-Second Bio: "An L.A. style blogger, Vegas-frequenter, EDM enthusiast, and hockey lover, I favor all things classic with an edge, and have an especially soft spot for sexy little dresses."
Favorite ‘80s memory: "Getting my first sister, countless hours on the playground, and slap bracelets."
Favorite GUESS memory: "Claudia Schiffer's first campaign oozing sex and class."
Favorite returning ‘80s fashion trend: "Neons. I never thought I'd say this, but the raver inside me is dancing with joy."
Drew Anniversary Top , $79, available at Guess.
Photographed by Clarke Tolton