Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
Name: Nikoleta Panteva
Ten-Second Bio: "An L.A. style blogger, Vegas-frequenter, EDM enthusiast, and hockey lover, I favor all things classic with an edge, and have an especially soft spot for sexy little dresses."
Favorite ‘80s memory: "Getting my first sister, countless hours on the playground, and slap bracelets."
Favorite GUESS memory: "Claudia Schiffer's first campaign oozing sex and class."
Favorite returning ‘80s fashion trend: "Neons. I never thought I'd say this, but the raver inside me is dancing with joy."
Photographed by Clarke Tolton