Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.
Name: Cory Kennedy
Ten-second bio: A staple in front rows, magazines, websites, and the party circuit, L.A.-born Cory has been a model, DJ, brand ambassador, design collaborator, blogger, and muse.
Favorite ‘80s memory: "I believe I was just hanging out in my mom until the '90s."
Favorite GUESS memory: "Their emblem on the tush!"
Favorite returning ‘80s fashion trend: "I’ve enjoyed seeing the backpack emerge seriously into fashion again in its own contemporary way."
Claudia Corset, $98, available at Guess.
Photographed by Michael Flores