Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
Name: Cory Kennedy
Ten-second bio: A staple in front rows, magazines, websites, and the party circuit, L.A.-born Cory has been a model, DJ, brand ambassador, design collaborator, blogger, and muse.
Favorite ‘80s memory: "I believe I was just hanging out in my mom until the '90s."
Favorite GUESS memory: "Their emblem on the tush!"
Favorite returning ‘80s fashion trend: "I’ve enjoyed seeing the backpack emerge seriously into fashion again in its own contemporary way."
Photographed by Michael Flores