We already obsessed over Free People's Miami fetish when the label jetted south to shoot their steamy May catalogue, and it seems they've fallen in love. They're so enamored with our fine city, in fact, that they've decided to send their biggest fans down for some Magic City action. The bohemian-chic line just launched The Hunt Is On, an online scavenger hunt, and the (really!) grand prize is a two night stay at The Betsy South Beach, plus a $500 FP gift card thrown in for good measure. Even for those of us that have already dropped anchor here, this booty is worth hunting for — The Betsy is one oh-so-chic spot, and the super private rooms have all the trimmings for a luxurious and relaxing staycation.
To play, head over to the contest, where you'll be given a riddle that reveals a clue about where on the interweb you'll find a special hidden symbol (a gorgeous video below will explain more). The more symbols you uncover, the more your name will be entered in the sweepstakes. They'll draw for the big prize on May 31, so start sharpening your puzzle-solving skills now.
Photo: Courtesy Free People