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We first discovered For Love & Lemons, when we were on the hunt for the perfect Coachella duster, and since then, we've been obsessed with the brand's breezily unique aesthetic. So, we obviously made it a top priority to meet the minds behind the fine contemporary designs to see what makes these chicks tick!
Founders Gillian Mahin and Laura Hall met when they were tots, masterminding their first successful business: a lemonade stand in the foothills of Jackson Hole, Wyoming. They honed their boho eyes while studying up on marketing and fashion, traveling the world, and setting up shop at a design firm in Sydney — but lucky for us, they've landed right here in downtown L.A. We have a sneaky feeling these gals are on to something big (and just a smidge more lucrative than peddling lemonade!), and you'll catch our drift if you click through the chic snaps of their killer style and super cool studio.
Photographed by Molly Cranna
Our love for the super-store Target cannot be summed up in a few paragraphs. We've spent many weekends aimlessly walking up and down the aisles, debating whether we really need those throw pillows, that newly on-sale candle, or that skirt from the hot, new designer collaboration. Simply put: The big-box store has read
When designer Aurora James moved to New York from Los Angeles in January 2011, the city was a different place — and she was a different person. Wanting to be closer to her hometown of Toronto, James found herself in a massive, open, and affordable live-work space in Bed-Stuy, ready to start her now CFDA-recognized read