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We first discovered For Love & Lemons, when we were on the hunt for the perfect Coachella duster, and since then, we've been obsessed with the brand's breezily unique aesthetic. So, we obviously made it a top priority to meet the minds behind the fine contemporary designs to see what makes these chicks tick!
Founders Gillian Mahin and Laura Hall met when they were tots, masterminding their first successful business: a lemonade stand in the foothills of Jackson Hole, Wyoming. They honed their boho eyes while studying up on marketing and fashion, traveling the world, and setting up shop at a design firm in Sydney — but lucky for us, they've landed right here in downtown L.A. We have a sneaky feeling these gals are on to something big (and just a smidge more lucrative than peddling lemonade!), and you'll catch our drift if you click through the chic snaps of their killer style and super cool studio.
Photographed by Molly Cranna
It’s Fashion Theory 101: Even though there’s been little to indicate that hem lengths have anything to do with the economy, it’s a connection that people point to as evidence that fashion and society are innately connected. When times are good, skirts get shorter; during hard times, lengths get lengthier (never mind read
Shoes. Let's get some shoes. No, seriously. We pretty much want everything we spotted on the streets of NYC during Fashion Week. Shoes can make or break an outfit. And, that's why, this season more than ever, showgoers brought their A game in the footwear department.
Normcore invaded the street style scene this year, read