Diet, run, lift, stretch...fall off the wagon, eat mac and cheese...rinse and repeat. Sound familiar? We all have good intentions when it comes to diet and exercise — we know that it makes us look, feel and sleep better — but getting into and sustaining an exercise and diet routine can feel like its own full-time job. Who the heck has time for that? When life gets busy, it can be easy to resort to old, unhealthy habits and ditch your fave indoor cycling class for a post-work collapse on the couch with some quality episodes of Orange Is The New Black.
It doesn't have to be that way, though. According to Julie Fredrickson and Dick Talens, the key to finding a true love for, and commitment to, getting healthy is all in the approach — and getting the highest return on your investment in your health. With this in mind, they founded Minimum Viable Fitness, a fitness consulting company that teaches clients how to take principles from business — specifically start-ups, like yours truly, obviously! — to stop wasting your time at the gym, and find out the best ways to get fit fast, stay that way, and actually enjoy it. It's possible, we promise!