Wowza! We're Fawning Over First Rite's Luxe, NorCal-Inspired Vid

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You may recall a few weeks back when we gave you an inspired glimpse at local designer Nikki Garcia’s new, head-turning collection for First Rite. And, to be honest, we’ve been daydreaming about getting our mitts on the print-tastic wares ever since. Well, Garcia certainly knows how to appease our appetites for her apparel, and has just launched an artistic video flaunting the covetable fall fashions.

In case you didn’t make it out for the sneak peek at Voyager, the video, which was a collab with creative agency 12FPS, features an Audrey Hepburn look-alike exploring the Point Reyes meadows, gussied up in the sleek, architectural styles. Between you and us, the results are nothing short of breathtaking and display the draped silhouettes in a completely new creative light. Plus, it has an intoxicating soundtrack, which the model just so happened to produce. Ready for a midday spark of sartorial stimulation? Peep the awesomeness below!



Video: Courtesy of First Rite