Who is FEYT’s audience? What type of woman will use Feyt?
F & E: "FEYT’s audience is the modern luxury female shopper. The mission of FEYT is to simplify the online shopping experience in the luxury market. We want to answer the search problem by giving our members personalized recommendations, catered to their personal profile. Therefore our service really appeals to fashionable women, who don't have the time or the desire to spend endless hours scouring the web, but want expert advice and recommendations that work for them. As the next generation of younger, tech-savvy shoppers age into the luxury market, we anticipate the majority of our growth coming from our social platforms as well as our signature interactive 'closet,' which is a few weeks away from launch."

On Eleanor: Theyskens' Theory blazer, Sandro romper, Balenciaga shoes.
On Ferebee: Vineet Bahl top, Alexander Wang shorts, Celine sandals.