A Dreamy, New E-Commerce Site (And Paris Travel Tips!) From One Well-Heeled Insider



feminin-rascalPerhaps you already have a friend who never ceases to surprise you with some new chic find or a designer whose name you haven't filed into memory just yet. While we cherish and certainly relish their knowledge, who couldn't use a new in-the-know pal? Our latest insider comes by way of recently launched e-commerce site Feminin Rascal.

Stocked with European treasures, Feminin Rascal is the smart, new middleman between hot, overseas designers and our very own mailboxes. Some of the most lust-worthy labels include Aperlai, an Italian shoe brand whose stylish kicks look more like works of art, and Thierry Lasry, whose "futuristic vintage" sunnies are beautiful statement specs. No need to start searching these names on Google — Feminin Rascal founder Estee Lieberman has created a site that not only sells but provides the 411 on the luxury Euro designers you'll want in your closet … and at your desk (we're talking Keith Haring colored pencils from French label Ligne Blanche).

While a cyber stroll through the new e-commerce site may provide a small virtual tour of European style makers, we also got the scoop on a few in-person hot spots worth checking out if you're fortunate enough to find yourself flying trans-Atlantic. Leiberman, the woman in the know and French transplant in NYC, shared with us her favorite Parisan must-sees for any summer traveler. Considering the beyond-impressive lineup on her site thus far, we're definitely taking her advice to heart — or, at least, filing it away for our next Parisian adventure in the unforeseeable, but certainly not impossible, future.

Jot down the Lieberman-approved travel picks on the next page.

Photo: Via Darek Rusin; Courtesy of Feminin Rascal
esteeFeminin Rascal founder Estee Lieberman hails from France, but even though she now lives in the Big Apple, she still visits Paris a few times a year with eyes wide open to discover what's new in the City of Love. Here are her Parisian-tourism musts:

Eat: Carette, 25 Place des Vosges, Paris, France (at Place des Vosges), +33 1 48 94 07.
"Breakfast at Carette — one word — [their] brioche …. Of course, everything else is divine."

Shop: Kiliwatch, 64 Rue Tiquetonne, Paris, France (at Rue Ètienne Marcel), +33 1 42 21 17 37.
"This is a true Parisian’s must-shop stop. It is such a great place to find good vintage pieces, but beware, you can lose an afternoon in there. The selection is massive and if you are a vintage lover, you will be in paradise. My best find has been an amazing Givenchy leather jacket that I wear pretty much every other day."

Do: Le Marais, Rue des Francs-Bourgeois, Paris, France.
"The Marais has always been a favorite of mine, and even though it’s become less of a hidden treasure these days, you still find charming antique shops, art galleries, and some great boutiques. Aside from all of the great places to see, the Marais has always been special to me because my great-grandfather and grandfather had shops next door to one another there in the '50s. On a Sunday, Rue des Francs-Bourgeois is the place to be."

Relax: Dior Institut, 19 Rue de Caumartin, Paris, France (between Rue de Sèze and Rue Auber), +33 1 40 17 99 29.
"At the Plaza Athanee, you get the luxury service in a boutique setting. The spa has the effects of a week-long vacation in just a few hours, the skating rink in the garden during the winter is picturesque, the chandeliers in the dining room are a site, and the desserts are pieces of art that taste amazing."

Sip: Hotel Costes, 239 Rue Saint-Honorè, Paris, France, +33 1 42 44 50 00.
"I still think that the vibe at Hotel Costes is killer for evening drinks. The courtyard is the perfect setting to see all the fashionable French outfits [the locals] put together."

Photo: Courtesy of Feminin Rascal