Let us explain those scare quotes—the word maternity is one of the least pleasant and most specific in fashion, and it describes a hit-list of the least flattering pieces ever, including stretch-waistband sweatpants, muumuu dresses, and roomy blouses you'll wear for a few months and want to burn after Junior comes around.
Not so with new line, Hatch, which makes maternity clothing so gorgeous that a few of us non-pregnant ladies in the office were compelled to snap up a few pieces, too. Of course, the pieces will continue to adjust to you as your belly grows (even if you're merely housing a food baby). The line features classic silhouettes, so-soft-you'll-cry fabrics, and timeless separates that you'll wear beyond those nine months. Bonus: Hatch donates $5 from each purchase to Christy Turlington Burns' charity, Every Mother Counts. Check out the full lookbook ahead!