By Annie Georgia Greenberg, Photographed by Mindy Best

What do you love about NYFW?
“The drama! [laughs] As a photographer, I love the light, it's so beautiful to shoot here. I have so much fun at the parties if I can get out, but normally I'm editing really late. But I love coming back to NY because I lived here for a long time and for me it's like my second home."
When you're shooting, is there a certain style you look for in your subjects? Or do you just see them and know?
“I really love shooting the editors and the stylists and the buyers — a lot of my photographs are of Anna Della Russo, Ruth Runberg, Caroline Issa, and Marina from Style.com. I really am inspired by that and they get it right every single time. But you always love to see that new face, that new girl who's doing something you've never seen before. So I think it is trying to get that mixture of the two which is really important—to not only focus on the people who have access and the knowledge of fashion (that respected knowledge of being in the industry for their careers). I think it's really exciting to see the way that young people interpret fashion. I like young girls who are fashion assistants — I really love girls who understand fashion, they follow trends, but they're really really, creative in how they interpret it. I love London girls, I love anyone who really mixes vintage with a trend. I get so excited and I like young girls who are fashion students who don't yet know that they create this excitement.”
The personalities of the subjects really shine through in your photos, do you look for that in who you're shooting?
“Yeah, I think it's really important to get to know somebody and get a bit of an energy. It's almost like doing a portrait in four frames, I always say that, but it really is. You've got to really build up a rapport with somebody and if you don't have that luxury it's about seeing somebody how they really are. I'm not interested in having somebody just stand there because I don't feel like there's a sense of connection there for anybody looking at the pictures. I love movement, I love light, I love a girl who has energy and confidence and it's really all the girl. It's not me, it's the girl. She gives me a lot of confidence, and I love that.
I think it's really important to make people feel like there's a sort of respect there because I see a lot of photographers go and quite aggressively yell, 'Can I do this, can I do that?', so I think it's really about having a lot of respect for the person you're shooting. And if they're not into it that day, you're never going to get a good shot anyway. So, that's probably what I love the most.”
Clockwise from top right: Macbook Pro; Wacom tablet; Blackberry; Ray Ban sunglasses; Candice's cards; coffee from La Colombe.
Photographed by Mindy Best





















in NYC