The number of people attending the test usually depends on the type of designer. Smaller brands tend to keep things simple, while more established brands like to invite press to get a sneak peek into the creative process. At BCBG, there were editors from BellaSugar, Nylon, XOJane, Marie Claire, and a video crew from E!. You'll also see various PR teams, plus the makeup artist, hair stylist, and their assistant(s), not to mention models and the designer's staff. That is a lot of people to cram into one room!
Photographed by Guang Xu