• Fashion
Sep 9, 2012 7:30 AM EDT
0
5 Old-School Brands Making Major Comebacks
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belstaff

Belstaff — Founded in Staffordshire in 1924, Belstaff made its name producing high-performance waterproof jackets, goggles, gloves, and other motosporting wares that your posh great-grandfather would have relied on, eventually venturing into golf gear in the '80s (which doesn't quite count as adventurous in our book).

However, this traditional work wear label got a huge dose of chic in 2011 when Belstaff's management switched hands. Newly appointed chief creative director Martin Cooper took the same utilitarian, Old English aesthetic and made it wearable for the modern woman who might take the subway and not a topless roadster to work everyday. And for that, we're glad. We were never that into galoshes anyway.