Know Your Brands
Sure, knowing your brands is helpful in that you'll never make a "Guh-vin-chee" mistake, but knowing a brand's design history, its politics, its big players, and its tendencies gives you the context to really understand it. And hey — loyal sports fans, movie buffs, and vinyl lovers have encyclopedic knowledge of their own industries' biggest players — Alexander Wang should be your version of Tim Tebow.

Once you're familiar with the heavy hitters, move onto the smaller fish (our indie designers collection page is a good place to start). Watching an under-the-radar designer win awards, land a feature on sites like ours, and get stocked in your local boutique can be thrilling. And hey — when they finally land that H&M collaboration, you'll feel like a proud parent (with bragging rights!).

Furthermore, it's fun. Talking about who'll replace Ghesquière at Balenciaga or whether the new Carven collection was bogus or inspired is our idea of a good time.