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For every fashion brand that meticulously documents its garments' provenance, there are just as many who either don't know — or, worse, are totally willing to play fast and loose with terminology to entice shoppers into spend more.
The truth is, plenty of things labeled "heritage" or "handmade" are anything but. Meanwhile, labels like "Made In Italy" give shoppers a frisson of old-world fanciness — but the reality is pretty much the exact opposite of what you're thinking.
Ahead, we take a look at seven buzzwords fashion brands love to use — and misuse — and how to make sure you're not duped into paying for an empty word.
Designed by Anna Sudit.