Who is your ideal shopper? What does she do? Where is she going?

VMB: "We have a following of ladies who want to hold on to the decade before theirs... I’m one of them. She looks younger than she is, she is active, and wants to look chic always but doesn’t want to look like a fashion victim, stuck in the wrong wardrobe. She works out, she goes out with her husband, with her girlfriends, to work, to her kids’ school(s), to the doctor.. Her secret is that she doesn’t look like she’s trying so hard but owns her individual look."
VSB: " Any woman that loves effortlessly chic style! She’s living life fully and needs things that can transcend all the different moments in her day and life."

Saint James striped shirt, Veronica Beard red 3-in-1 trench, J Brand jeans.