These Are The It Colors Of The Season

If you're in the market for a nonintimidating trend to try this season, allow us to recommend fall's lineup of new statement colors. After all, the power is yours to decide if you want to go all in or simply dip your toes. Take, for instance, the maraschino-red hue that's dominating pretty much every major retailer right now. More timid, color-shy folks can take a subtle approach with beaded earrings or bright socks peeking out of their booties, while the eager risk-takers can go for it with a commanding head-to-toe monochrome look. Either way, it's that simple to nail the trend.
That's why we're challenging ourselves to bring some seasonal ROYGBIV to our own arsenals. Lucky for us, the fresh assortment of trending autumn colors goes way beyond a typical foliage palette, with a shocking red, deep navy, plum, and neutral gray. We leaned on HUE's #choosecolor campaign to lead our chromatic search and mixed in a gold mine of other saturated pieces, as well, like vinyl jackets, fuzzy handbags, classic berets, and more. Shop the items that will inspire your own color show, straight ahead.
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Don't let this fiery hue intimidate you. Try it first with playful oval shades or a bright-red lip, and then go big with leather-esque pants or a wool overcoat.
2 of 16 Retro Oval Sunglasses, $15, available at
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H&M Wool Coat, $149, available at H&M.
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Giorgio Armani Beauty Ecstasy Shine Lipstick, $38, available at Sephora.
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Navy Peony

Deep blue is the perfect alternative for an all-black aficionado. It still serves the dark vibes while adding a touch of color to your arsenal. Give it a whirl with an oversized pullover, glittering socks, or a two-tone bag.
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Tory Burch Meg Jacket, $398, available at Tory Burch.
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Tibi Navy Shetland Oversized Wool Pullover, $395, available at Shop Bazaar.
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Loeffler Randall Tassel Pouch, $595, available at Loeffler Randall.
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Tawny Port

This plum jewel tone is a dreamy fall alternative to summer's softer pink and purple swatches. Integrate it into your look via opaque tights, satin booties, or statement earrings.
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Topshop Jacquard Plunge Neck Wrap Dress, $75, available at Topshop.
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3.1 Phillip Lim Blade 60 MM Ankle Boot, $695, available at Need Supply.
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J.Crew Circlet Earrings, $48, available at J.Crew.
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Neutral Gray

Color-phobes will rejoice over this subdued gray tone, which feels elegant and polished without much effort. Test it out with your next manicure, or warm up your look with this graphic turtleneck or a cute beret.
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Markus Lupfer Erin Oversized Intarsia Wool Turtleneck Sweater, $350, available at Net-A-Porter.
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Deborah Lippmann Gel Lab Pro Nail Color, $20, available at Nordstrom.
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Brixton Audrey Beret, $48, available at Urban Outfitters.