Huh. We're not often stumped by beauty products, but the latest from brow guru Anastasia Soare has us confuzzled. Hypercolor Brow And Hair Powder is a collection of five highly-pigmented, wash-out powders — in vibrant hues such as teal, acid green, electric blue, purple, and hot pink — that are meant to be used on both your mane and your arches.
While Easter-egg shades for your hair are nothing new, this is the first brand we've seen capitalize on rainbow brows. (Confession time: We didn't even realize there was a market for rainbow brows.)
We'll admit that we found pastel arches quite fetching on the runway — the models at Peter Som's spring '13 show have graced more than a few of our Pinterest boards for just that reason — but we really don't see how or why anyone would want to translate this to the real world. It's a little too editorial and can wind up looking like you got into a fight with your eyeshadow and lost. Epically.
One redeeming quality: You can also use these on your actual hair, and the color array here is more appealing than a lot of the tired shades we've seen in this category. So there's that.
We're feeling way too much right now to be able to give a definitive answer on this, so we'll leave it to you guys to tell us: Are day-glo brows a thing, or are you over this rainbow?
Anastasia Beverly Hills Hypercolor Brow And Hair Powder, $12.50, available at Anastasia Beverly Hills.
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Photographed by Maia Harms; Via Anastasia Beverly Hills