Peep The Genius Behind Reformation's Ethereal Digs

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If I were to go to reform school, I’d want Yael Aflalo to be my head master. This fierce and fearless L.A. native is ridiculously smart, successful, stylish, smoking hot, and creative — plus she’s making bold and conscious choices about business, fashion, and our earth. Yael is my hero and her leadership is inspiring us all! Oh, did I mention she is doing all this and looking damn cute while doing so?
Yael is the CEO and creator of The Reformation, a swiftly-growing, environmentally-conscious fashion brand that every downtown fashionista adores. Yael is not afraid to break the mold when it comes to fashion and design. She is continually pushing herself to find ways for fashion, design, function, value, and sustainability to coexist. Reformation, at its core, is a sustainable fashion brand that repurposes vintage and surplus materials to create a chic, limited edition collection. How smart is that? Clothes that we can be proud to wear while also feeding our exclusivity needs. I mean, who doesn’t like to wear one-of-a-kind pieces?
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I was unbelievably swooned by her mind-blowing loft. I mean, it has it all: a massive duplex with crazy light streaming in from a killer skylight, patina’d brick walls, excessively high ceilings. And, she’s curated a perfect mix of modernist and classic furnishings in a rich warm palette that’s sprinkled with eclectic antiques to boot! Plus, I was schooled in how much excessive waste there is in the fashion industry — and how Yael is making a difference.
It's a fact: Athena Calderone is a curator of all things gorgeous. Her breathtaking home decor, delicious recipes, and eye for style inspired her to create EyeSwoon, a hub for home and food inspiration. Now, It Girl Calderone will be taking us to New York's need-to-know spots and introducing us to the coolest people around.
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Can you briefly tell me the story of how Reformation began?
I had a clothing label, Ya-Ya, for 10 years and toward the end, I really started to hate it. I really don’t like the fashion calendar; I don’t like selling people coats in July. The whole thing is ridiculous. I also don’t like how much the fashion industry is set up for waste. When I would order lookbooks, the minimum would be like 5,000, but I’d only need 400. By the time I closed Ya-Ya my warehouse was filled with 10 years of waste! I knew I still wanted to make clothes, so I drew inspiration from my experience and created a brand that was sustainable while still being fashion-savvy and attainable for young women.

Breakfast routine? Coffee, tea? Favorite cafe?
I don’t really drink caffeine but I love herbal teas. Recently, I’ve been eating at this new place, The Butcher’s Daughter, close to the Reformation office, which has great sandwiches, salads, and juices.

What can you add to a new home that makes it instantly feel lived-in?
Art, burning candles, and great accents. I like clean and simple living because I think it’s good for the mind and soul. But, I also need my space to have key pieces of furniture that bring it all together to feel like home.

Where did you find many items for this home?
From a variety of places, really. The Chesterfield, dining table and Persian rug came from my house in L.A. & I had the rug dyed indigo in New York a couple months ago. The black leather sofa and many of the little oddities came from my old apartment on Bowery. I found the wood and brass stumps from various dealers on eBay and had them reupholstered in upstate New York! And, the pony hair rug was ordered from a vendor in Brazil.
Where do you source your inspiration from?
I look at interior design books and blogs for inspiration, and from there I create mood boards of the kind of feeling I want in the space. Then it’s just a matter of going and looking and sourcing different pieces of all over.

How have you translated the genius Reformation concept into your home?
I love to hunt for beautiful secondhand pieces. I am constantly reupholstering and dying my favorite pieces instead of buying new. And, if I see something really special, it’s always worth the splurge. I like to keep my home green, clean, and chic much like the Reformation stores look and feel.
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Yael has opened three Reformation stores in the past year. When asked how she does it all, she answered, "I don’t do it alone! I have a great team of people on both coasts who wear many hats at Reformation."
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The drama of the skylight is gorge!
"It’s all about finding a way for design, function, value, and sustainability to coexist."

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The building is located on the LES and was formally a Yeshiva.
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What's not to love? Yael's swoon-worthy Curtis Kulig artwork.
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Yael created three distinct zones within the massive space: a dining/work space, a lounging cozy spot, and a more formal seating area beneath the impressive skylight.
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Let's swoon for a moment over Yael's outfit.
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I just love the mix of color Yael created in her home. The indigo rug (which Yael had dyed) couples so beautifully with the caramel custom Chesterfield, warm wood, and metal pieces.
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At the back of the apartment, you can snoop the kitchen though a trio of distinct openings.
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A detail shot of the custom 13-foot Chesterfield.
"I had it shipped from my house in L.A., but it wouldn’t fit through the front door of the building!"
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"I tried to hoist it through a window and eventually found a company who took the couch apart, moved the pieces in, and then rebuilt it in the apartment. It’s such a great piece — just had to have it in there!"
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The Togo sofa by Ligne Roset was bought new and is the favorite spot to curl up and chill with friends — super cozy! This sofa will get even better with age. Amazing!
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The mix of leathers, black, and caramel, is chic set against the warmth of the brick walls. Love this triptych artwork too!

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An eclectic mix of vintage and flea-market finds.
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Yael's treasured tube stereo.
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Every corner of the apartment has these special moments and details to pour over.
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The architecture is gorgeous from every vantage point.
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I love the dainty elegance of this bedside table.
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The bedroom is so ethereal with beautiful natural light streaming in through the soft drapery.
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Perfectly clean and simple bathed in all white.

"Plants really help create a fresh healthy living space."
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I mean, the black lines and brick juxtaposed against the white walls is just insane! Every angle of this apartment is swoon-worthy.
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The super-sized elegant dining room table is from a spot in L.A. called Eccola. Originally made in Italy, the base is metal and the table top is ink on parchment paper.
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Sitting proud in her domain!
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A Reformation bag sits proudly on Yael's eBay-scored dining chairs.
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These classic danish chairs are to die for. I love the way Yael recovered them in a sofa, blushy-toned leather.
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The library of books in the dining area is packed with design inspiration.
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The kitchen is minimalist and modern with a wall of glass.
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As seen from above.
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When I arrived on Sunday afternoon, Yael was busy at work, sitting at the head of the table. Sundays are usually saved for catching up on work and quiet time rather than brunch with friends.
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The Reformation is conveniently located around the corner from Yael's home. I couldn't resist: I might have popped in that day and bought the cutest romper!

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