How often do you find yourself standing stark in the middle of a heap of clothes, not sure what to do with it all, until you ultimately just resort to your tired black-pants-boring-blouse combo? Well, Brandon Holley, former EIC at Lucky, Jane, ELLEgirl, and founding GM of Yahoo’s Shine, is ready to solve your daily dressing dilemma. The editor joined forces with tech guru Josh Helfgott to create Everywear, a one-to-one styling service that she says will identify and elevate your personal style.
To do this, Holley teamed up with industry vets, including former Lucky fashion director Hope Greenberg, to pinpoint the 30 musts that are the building blocks to a perfect closet. (You probably have many of them already.) “I think one of the most frustrating things for most women is the sort of hamster wheel of shopping... They feel like they never have anything to wear and they shop and shop and still feel that way because they’re not really understanding how to work with what they have,” says Greenberg. “They just keep adding things without really considering what’s in their closet that will allow them to build a lot of different looks.”
To determine your core essentials, you can either upload pictures of what's in your closet or swipe right or left to answer whether or not you own the pieces the app has culled. “We call it Tindering for your closet,” Brandon adds. Once your basics are locked down, you work with a stylist to put together various looks with inspiration from a market book based on current trends. E-commerce comes into play next: You have the option to have any items you're missing shipped to you from an as-yet-unnamed partner retailer, which you can try on and buy or send back.
If you're convinced a little tech is just what your wardrobe needs, sign up here to try the platform for free right now. For those in NYC or L.A., you can test-drive the premium membership and, for a fee of $150, a stylist will come to your home to triage your closet and help you make a shopping list and styling plan.
Are you ready to swipe your way to style? Sound off in the comments below.