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When you think about Etsy, an enticing world of handcrafted baubles, vintage apparel, and quirky knick-knacks comes to mind. But, one category you may not have yet considered perusing is the virtual beauty aisle. From indie nail polishes that will no doubt earn you compliments, to hard-to-find mica pigments, to the most luxurious creams around, chances are you’ll want to fill your e-basket to the brim once you begin browsing the bath and beauty section.
"The beauty selection has grown on Etsy as a result of people looking for alternatives to commercial ingredients and artificial fragrances,” notes Etsy’s merchandising manager, Emily Bidwell. “When you find beauty products on Etsy, you find imagination; a story told through scents and textures, and through the care taken to make small batches. You just can't find that in most places, so our little beauty community has grown into something quite exciting."
Another benefit to buying on Etsy is that shoppers can contact sellers directly to ask questions about production or ingredients. You can also read reviews from buyers to get a better feel for products' reputations. “Additionally, when a seller opens a shop or lists an item on Etsy, they agree to follow all relevant laws and regulations,” explains Bidwell. “They also agree to comply with our site policies, guidelines, and terms, which require them to list their items honestly and accurately.” (You can view the terms of use here and all of Etsy’s guidelines here.)
We’ve compiled a list based on feedback and user glee from ‘round the Internet, as well as currently trending products on Etsy, as provided by Bidwell. If you’ve got a favorite beauty shop, or a product you found that you can’t get enough of, spill the beans in the comment section.
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