Estée Lauder Launches First New Fragrance In 10 Years & It's A Doozy
In the beauty world, there are some hard and fast rules that are generally considered non-negotiable — bright lipstick and heavy eye makeup are usually not a good combination, washing your face at night is a must for perfect skin, BB creams will eventually take over the world. But, this fall, Estée Lauder is looking to shatter one of these edicts — that every fragrance should be comprised of a top, middle, and base note — with the launch of Modern Muse.The first new scent for the storied brand in nearly a decade, Modern Muse plays off the "duality" of the modern woman by focusing not on the industry standard of a top, heart, and drydown, but on two scent accords that showcase that multi-faceted nature. There's the soft and feminine "Sparkling Jasmine" accord, balanced out by the strong and independent "Sleek Woods" accord.
Created by master perfumer Harry Fremont of Firmenich along with Karyn Khoury, senior vice president of corporate fragrance development worldwide for the Estée Lauder Cos., the scent is also unique because each accord features two different facets of the same ingredient: jasmine sambac in Sparkling Jasmine and patchouli in Sleek Woods.
"For us, the dual notes was a way to add some different quality, texture, and depth to the fragrance," says Fremont. "For example, for the jasmine sambac, the extract sambac is beautiful, but it doesn't have the richness and the body of the extract from China that we used. So, when you combine the two of them, you have the best of both worlds. When you use two products of the same ingredient, you get this texture that, for us, makes a difference. Just as the quality of a fabric makes a difference in the way a suit wears, it's the same for fragrance."
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Photo: Courtesy of Estée Lauder
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