We're all about waking you up with "5 Things To Know," but this 45-second burst of chic merits a sixth, stand-alone must-know. One of our absolute favorite purveyors of sleek and simple button-downs, Equipment, is launching its spring '13 collection on Moda Operandi today, and this calls for no ordinary celebration. MO teamed up with Bettina Santo Domingo to create a super-cute video including industry fixtures Miroslava Duma, Sophie Pera, Ramya Giangola, Caroline Issa, and MO's own Indre Rockefeller, to showcase Equipment's latest collection while posing on the streets of Paris.
Here's the best part: R29 readers get the exclusive first look at the short fashion film. And, if you like what you see, simply pop on over to shop the trunk show on Moda Operandi today. Oui oui, that is in fact how you start the morning.
Photo: Courtesy of Moda Operandi