What kind of customer do you have in mind when you’re buying for the store or making jewelry?
"A lot of the clothes are definitely things that my sister and I really like, so [they're] probably more our demo. The jewelry, though, appeals to everyone. It really depends on my mood. Sometimes I make very funky, bohemian stuff; sometimes I’ll make more classic stuff, but it all depends. I love making things that I’d like to wear, or pieces that feel missing from my wardrobe. So, if I want to make something for my grandmother I need to be like, 'Okay, think like your grandmother,' and then I look for inspiration from places she likes to shop."


Photographed by Shira Karsen