DKNY Models Stop Times Square Traffic Making Out On Top Of An NYC Taxi

There's clever marketing and then there's really clever marketing. DKNY Fragrances takes the cake for the latter in the form of their strategy behind the launch of DKNY Original, their newest scent. This morning in Times Square, the brand quite literally stopped traffic by having the campaign models, Anja Rubik and Sasha Knezevic, kiss on top of an NYC taxi in the middle of Times Square—an homage to the original ad campaign that DKNY debuted 10 years ago (don't be too creeped out, the two are actually a couple in real life—FML). And no, the taxi wasn't actually moving—the only super powers these models have is being ridiculously, ridiculously good-looking. Usually we hate PDA, but in this kiss, getting dirty in public is turning us on. If they wanted to get even more column inches, maybe DKNY should think of giving the taxi drivers free samples of the perfume, too.
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