If you've ever found yourself in the rabbit hole that is our executive creative director Piera Gelardi's Instagram feed, you're not alone. Even though we work alongside Piera in the office during the week, it's her weekend IG snaps of impromptu photo shoots, getaways to L.A., and trips to museum exhibits that have us jonesing to do more before Monday rolls around. So, when we're on the hunt to take our weekends up a notch, why would we go anywhere else than straight to the woman herself?
We called shotgun in the Ford Escape for Piera's recent weekend getaway to the R29 Beach House, where she hosted two days of DIY fun for her pals. Yes, there was a bit of beach bumming and poolside lounging (who cares if summer's over?), but there were also tie-dyed tees, makeshift photo booths, and off-the-cuff spontaneity that turned an average weekend in Montauk into a craft-tastic one.
Of course, we're not just going to show you the highlights of our ECD's weekend — we're going to show you how to get it. From P's step-by-step guide to pulling off your own tie-dyed weekend complete with tips on the best meta Polaroid snaps, this is everything you need to take your next hangout sesh with your friends to the next level. Time to get crafty.