Creative agency Joint London thinks it's high time that Santa got a makeover. After all, the man hasn't had a style rethink in more than 80 years, when Coca-Cola first put his mug — and introduced that fur-trimmed red suit — in the company's holiday advertisements. And, what better way to get Father Christmas on trend than by decking him out in Hood by Air logos, knit beanies, and anchor tats?
Joint London's Santa x Designer series imagines Jolly Old Saint Nick as a stylish hipster —he already does have the beard, after all — sporting threads from Raf Simons, Kenzo, Alexander Wang, and more. Click through to see them all, and print your own — for free — here.