The Next Model-Off-Duty It Bag Could Literally Blow Up

Something is brewing over at Vogue and it involves today's top models...and a few balloons. According to Instagram, the next It bags of the model-off-duty set are made to order and are literally about to blow up (if you don't handle them with care): They're balloon versions of some of fashion's most iconic handbags.

Balloon master Robert Moy is the artist behind Brooklyn Balloon Company's newest craze, and our cuteness barometers are about to burst (pun intended). During Vogue's most recent #voguemodelcasting event, Moy created balloon bags for all of the girls and snapped them in action for Insta.

The styles range from the Louis Vuitton Speedy to Céline Trapezes — and even some Chanel-inspired Halloween ideas. Talk about skills. This isn't the first time Moy has wowed us with his balloon skills, however: You may have seen his Andy Warhol pop art installation for Garage magazine and the Brooklyn Art Museum earlier this year. If you haven't, put the helium down and follow him now.

Emoji art by @jeanettehayes for @voguemagazine with @poppyokotcha

A photo posted by Robert Moy (@brooklynballooncompany) on

It's unlikely that these bags will be the plumage of choice for street style peacocks next season (in case you haven't noticed, they don't actually hold anything), but we have a feeling Brooklyn Balloon Company's landline is ringing off the hook right now.

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