The charismatic Ali Fatourechi heads up this collection, and after dining with him years ago, we can vouch that this kind of passion really has to be genetic — like, engrained-in-your-DNA obsessed! How's this for proof? He spent an entire year traveling to universities in 42 cities via U-Haul to ascertain that je ne sais quoi women wanted from their denim. That dedication has lent the line an amazing, encyclopedic approach to making us always look well-equipped ... if you catch our drift! This man has done his homework, folks, and it's always an A-plus outcome.
Genetic Denim Stem Mid-Rise Cigarette In Night Paint, $220, available at Genetic Denim.
Photos: Courtesy of Genetic Denim