You'll probably lose count of how many times his name or initials will be dropped in this story — and that's exactly why Adriano Goldschmied has been dubbed the "godfather of denim." He was the brave soul who dared to take the fabric that we Californians now call uniform from exactly that: What was once solely work wear became fashion dogma under his cutting-edge care. AG founded Diesel, Replay, and Evisu (remember those?), and continues to be a mentor and source of endless energy to L.A.'s blue-jean scene. The line thrives today because not a single belt-loop, rivet, or inseam is produced without passing Goldschmied's expert eye.
Goldsign Lure Lace Coated Skinny Leg Jeans, $221.99, available at Piperlime.
Photos: Courtesy of Goldsign