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7FAM

The Dish On L.A.'s Denim Superstars (& Their Best New Pairs)!

7 For All Mankind
Who doesn't remember their first pair of 7's? For any millennial, owning a pair almost seemed like a rite of sartorial passage. Founded in 2000, the brand set the tone for premium baby blues: They were tight, low, and gave that apple-bottom effect every girl across America yearned for as the century turned. Birthed by Michael Glasser, Peter Koral, and Jerome Dahan (all denim junkies you'll see come up again in this slideshow), the company is now a division of VF, but still calls Cali home. The company has upped the ante in recent years, morphing from basic flares to innovative, on-trend patterns, and even enlisted James Franco for a series of avant-garde videos that prove it will always keep us on our toes (and buttoning up those bad boys no matter how hard we have to squeeze)!

7 For All Mankind The Skinny In Black Velvet With Gold Foil Brocade, $198, available at 7 For All Mankind.

Photos: Courtesy of 7 For All Mankind

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