Institution Chic! Juret’s T-shirts Make Us Insanely Happy

Upon first look, we all agreed that this new T-shirt line lookbook appeared as if it had been shot in a mental institution. Then someone said, "That's cool, right?" Is it? Hmm. Anyway, this Swedish T-shirt label Juret, was launched by artists Fredrik Ã…kum and David Svensson earlier this year, and only recently did they move their production out of a teenie tiny photo studio where they used to screen print the Ts by hand. With their first collection just out this fall, the two Swedes are upping their accommodations, but keeping the production small and eco-friendly: all items are numbered, and made out of ecological cotton. We'll take two, please.