Is your favorite cardigan worthy of getting prime real-estate in your closet? Everyone's favorite layering piece is getting the respect it deserves in honor of the launch of NYC native Lynne Hiriak's new and improved Cardigan by Lynne Hiriak e-commerce site, designed by the Sideways team of Tim Murphy and Nathaniel Catanio. Inspired by Hiriak's love of cardigans (she has more than 200!), the 2010 Holiday Collection features the simple sweater in all it versatile glory. The ladies aren't the only people being wrapped in the cozy cardi love—men get to choose from fun details like stripes and elbow patches. Make sure to also check out their Henrik Olund-shot "Friends of Cardigan" campaign on the website, that places their BFFs jumping around wearing French stripes and snuggly sweaters.
R29 Giveaway: We're giving away three of our favorite styles—The Lille Reversible Wrap Cardigan, the Lumiere Shawl Cardi, and the Madeleine V-Neck. To win, go to our Cardigan photo post on our Facebook page, "Like" it, and we'll pick three winners at random tomorrow at noon.