You ladies have suddenly become very prominent and outspoken for the brand. How did that come about?
Virginie (pictured left): "Compared to Europe, where Clarins has a very different position, we felt that in the U.S., maybe we could help to give a younger look to the brand, because you know in the U.S., you have so many new brands all the time; everything is happening, and in France ,we stick more to the brands that we’re used to. So, we felt that it was an opportunity that now that we are adults, but still young, we could give the brand a new look — a fresh look and develop the It Kit, for example, to show what the must-haves are for people our age.
And with the new blog, we felt that it was something from our generation, and that’s something that our fathers couldn’t have done. The blog, for them, it’s something that they don’t really understand. I feel that since it is a family company, it’s important that in every generation, we bring what we can at the time. And yeah, I hope we are making a good contribution by bringing that modern, young touch to the brand."
From left, Virginie, Jenna, and Prisca pose outside of Sephora Union Square before their FNO event.