We're only 4 days away from the launch of our month-long, sample-sale-nirvana, shopping extravaganza, but we wouldn't just leave you hanging with nothing to go on. Here's an exclusive look at the pretty, dreamy campaign shots for Save Fashion, shot by Chadwick Tyler. Chadwick's portfolio includes collaborations with Levi's, Alexander Wang, and Supreme, and his concept for this shoot was to visually convey the spirit of activism through the lens of fashion. "We looked at iconic moments of political change," says art director Aaron Amaro from Office Of Air. "I brought in my friend Chadwick Tyler and we used New York City as a backdrop for reinterpreting these kinds of political themes and moments more playfully." Drawing on iconic images of activists, revolutionaries, and tyrants, Tyler's grainy black and whites picture models from Trump, including Lisa Cant, taking up the cause. "One of the great things about Chad's work is that it has this kind of gritty gravitas, and that helped the campaign stay away from parody, which was crucial," says Amaro. "It was a privilege," says Tyler, "To be a part of a grassroots effort that supports and celebrates the industry." Stay tuned tomorrow for more unveilings from the Save Fashion headquarters.
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