New York was first to get Topshop. L.A.'s outpost came years later. Same goes for Muji, Opening Ceremony, Rebecca Minkoff, and a handful of other spots. But, not this time! L.A. finally beat NYC to the punch by landing the first COS store in the entire U.S. (though, rumor has it that the Big Apple could get their own location very soon
). That's right, H&M's sleeker, minimalist sister has officially opened a Beverly Hills location — and, if you're a longtime fan of the brand, you know that this really couldn't have come soon enough.
The new L.A. store is big and airy; it actually feels more like a small boutique than a fast-fashion paradise. Like most COS locations, it carries pieces for men and children in addition to its expansive range of womenswear. Plus, those covetable accessories — pastel-colored bobby pins, hot pink striped socks, soft leather backpacks, etc.— are sold at prices that make them extra hard to turn away from. Basically, it's everything we could've hoped for and more.
Want to see what has us so excited? Click ahead to preview our current favorites — then head there in person to try them on!